Summary
This report presents findings from a consumer survey conducted by Shopkick, focusing on shopping behavior changes in the United States during the COVID-19 pandemic. The survey, which included over 18,000 participants, was conducted from May 27 to June 2, 2020. Key findings indicate a decline in consumer concern regarding COVID-19, with 73 percent feeling equally or less concerned compared to May. The frequency of in-store shopping has increased, with 94 percent of households shopping in-store at least once a week. Despite the reopening of non-essential retailers, 68 percent of consumers have not yet visited these stores, primarily due to a lack of need or concerns about safety. The report also highlights ongoing demand for essential items and a notable increase in prices for these goods. Additionally, it outlines consumer spending intentions for the summer, emphasizing a preference for in-store purchases over online shopping for non-essential items.
