Shopkick

Overview

Shopkick is a software company based in the United States, founded in 2009, specializing in mobile app development. The company operates a shopping rewards application that engages consumers by providing incentives for shopping behaviors. Shopkick's published documents include research articles focusing on consumer shopping trends and behaviors, particularly in the context of significant events such as the COVID-19 pandemic and holiday shopping seasons. For instance, a survey conducted by Shopkick in 2021 revealed insights into consumer expectations for holiday shopping, indicating that a notable percentage of shoppers planned to begin their purchases earlier than in previous years, with many influenced by economic factors such as inflation. The company also highlights generational differences in shopping behaviors, particularly among Gen Z and Millennials, who are more inclined to participate in promotional events like Black Friday and Cyber Monday. Overall, Shopkick's content reflects its commitment to understanding consumer behavior and providing relevant insights to enhance shopping experiences.

Industry