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SimpleKPI
Overview
SimpleKPI is a software company based in the United Kingdom, founded in 2007, with a workforce of 11 to 50 employees. The company specializes in providing insights into the software purchasing process, particularly in the context of evolving market dynamics influenced by artificial intelligence (AI). A notable publication from SimpleKPI is the research report titled "The Predictability Problem," published in August 2026. This report is based on a survey conducted with 50 businesses between January and March 2026, focusing on how organizations evaluate software purchases, the factors influencing their decisions, and their perceptions of AI integration within software tools. Key findings indicate that usability, integration capabilities, and overall value assessment have become critical in the decision-making process, with speed and ease of deployment being prioritized over cost considerations. The report highlights a shift in buyer attitudes towards software as a service (SaaS), emphasizing that while affordability remains a factor, it is now viewed more as a baseline requirement rather than a primary motivator for purchase decisions.