The Predictability Problem in Software Purchasing

This report presents findings from a survey conducted by SimpleKPI involving 50 businesses, focusing on their software purchasing behaviors and perceptions of AI in 2026. The objective is to understand how these businesses evaluate software, what factors influence their purchasing decisions, and their attitudes towards ongoing costs associated with SaaS products. Key findings indicate that ongoing subscription costs are now viewed as the primary drawback of SaaS, surpassing concerns about data security. Integration challenges have emerged as significant barriers to adopting new tools, while usability remains a top priority for buyers. The report also highlights that buyers are increasingly comfortable with AI in analytics, yet they express specific conditions regarding its use. Notably, the demand for AI capabilities such as automated report writing is low compared to other functionalities. The methodology section details the survey's design and the rationale for excluding certain product-related questions to maintain relevance and accuracy in the findings.