Treasure Data

Overview

Treasure Data is a United States-based company founded in 2011, specializing in Customer Relationship Management (CRM) software within the software industry. The company employs between 501 and 1,000 individuals and reported revenue of approximately $146 million. Treasure Data operates a Customer Data Platform (CDP) designed to help organizations unify customer profiles and enhance engagement through real-time personalization and advanced segmentation. A case study featuring a leading retailer highlights the platform's effectiveness, demonstrating a 70% reduction in paid media campaign launch times and the unification of over 180 million customer profiles. The retailer achieved a ninefold return on ad spend (ROAS) by leveraging the CDP to optimize customer journeys and drive brand loyalty. Treasure Data's CDP supports customer-centric teams across various sectors, including marketing, sales, and service, enabling them to transform customer data into actionable insights. The company is also involved in fostering a community of data and marketing leaders through events like CDP World, its annual summit.

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