Truity, founded in 2012 and based in the United States, operates within the education sector, specifically focusing on training and professional development. The company employs a small team and generates revenue through its psychometric assessments and educational resources. Truity's published documents highlight its expertise in personality psychology, particularly through tools like the Personality Atlas, which analyzes the relationship between personality traits and geographic locations using data from over 3.6 million Big Five personality assessments. The findings include insights into personality traits across various U.S. cities and states, detailing variations in traits such as extraversion, openness, conscientiousness, agreeableness, and neuroticism. Additionally, Truity produces guides related to personality frameworks, including the Big Five and Enneagram, aimed at enhancing workplace dynamics and personal development. Overall, Truity's work contributes to the understanding of personality in both personal and professional contexts, facilitating training and development initiatives in corporate environments.