New 353 Area Code Implementation in Wisconsin

This document is a guide detailing the introduction of the new 353 area code in the Wisconsin 608 area code region. The Public Service Commission of Wisconsin has approved an all-services overlay for the 608 area code, which serves various communities including Madison, Beloit, and La Crosse. The new 353 area code will operate in the same geographic area as the existing 608 area code, allowing customers to retain their current phone numbers. Effective September 15, 2023, new customers may receive a number with the 353 area code when requesting new service or an additional line. The guide outlines the necessary actions for customers, such as continuing to dial 10 digits for local calls and ensuring that all devices recognize the new area code. It also clarifies that existing telephone numbers and service rates will remain unchanged. For further inquiries, contact information is provided for assistance.