Wyng

Overview

Wyng is a software company based in the United States, specializing in business intelligence and customer data collection. Founded in 2010, the company focuses on providing solutions that facilitate the secure and efficient collection, processing, and delivery of customer data. Its capabilities encompass first-party data (1PD) and zero-party data (ZPD) collection methods, which are designed to integrate seamlessly into various customer touchpoints, including web and mobile applications. Wyng's published materials highlight its emphasis on data quality, integrity, and security, offering tools for onboarding customer segments, managing loyalty tiers, and tracking transaction history. The company also provides a comprehensive tech guide that outlines the end-to-end data flow process, detailing how customer data can be collected through customizable forms and quizzes, as well as APIs and SDKs. Wyng's solutions aim to assist marketing and technology teams in enhancing personalization and progressive profiling efforts while ensuring compliance with privacy regulations. With a workforce of 11 to 50 employees, Wyng reported revenue of approximately $14.5 million.

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