Summary
This guide details how Wyng collects, processes, and delivers customer data for its clients, covering the complete data flow from collection and onboarding to the delivery of data to various downstream systems. It outlines methods for collecting first-party and zero-party data through various channels, including web forms and mobile applications. The guide also discusses the security measures in place to ensure data integrity and confidentiality, including encryption and compartmentalization of data for different teams. Additionally, it reviews compliance with various regulations and standards, such as SOC 2 Type II and GDPR. The document presents a data flow diagram and describes the components involved in data integration, quality control, and fraud prevention. It aims to assist marketing and technology teams in understanding how to effectively integrate Wyng's solutions into their technology stack for reliable and scalable data management.
