Carrot is a company operating within the software industry, specifically focusing on healthcare software solutions that enhance fertility and family-building experiences. Founded in 2015 and based in the United States, Carrot offers a fertility benefits program that has been subject to internal studies assessing its clinical effectiveness. Notably, the 2024 Carrot IVF Outcomes Study compares the fertility outcomes of its members against national benchmarks provided by the Society for Assisted Reproductive Technology (SART), employing validated measurement methodologies. Additionally, Carrot addresses the intersection of faith and fertility through its 2024 Faith and Fertility Report, which highlights the importance of faith-inclusive care in fertility treatments, based on a survey of individuals who have navigated fertility journeys. The company also explores maternal health in the workplace, as evidenced by its Maternal Health in the Workplace Report. Carrot's research and reports reflect its commitment to understanding and improving the fertility landscape while considering diverse personal and spiritual factors that influence healthcare experiences.