Fresh Tri is a company based in the United States, founded in 2013, that operates within the Consumer Services industry, specifically focusing on weight and health management. The company offers a behavior change platform designed to support sustainable weight loss and long-term health through a science-backed methodology known as the Iterative Mindset Method™. This approach emphasizes the development of healthy habits rather than traditional dieting techniques that often lead to temporary results and participant frustration. Fresh Tri's platform is utilized by large employers to enhance employee wellness by providing tailored support from expert health coaches, access to a mobile app featuring over 650 mindset training videos, and personalized habit recommendations. The platform aims to empower users by fostering a mindset shift that encourages consistent progress in health without the fear of failure. Fresh Tri's case studies indicate its effectiveness in driving behavior change and improving wellness outcomes for employees and their families.