RethinkFirst is a company based in the United States that operates within the software industry, specifically focusing on business intelligence software. Founded in 2007, the company employs between 201 and 500 individuals and reported a revenue of approximately $58.7 million. One of its notable contributions is the RethinkEd wellness curriculum, which is designed to support students with neurodiversity, including those with conditions such as autism and ADHD. The curriculum emphasizes the importance of wellness skills, which encompass social and emotional life skills such as self-awareness, emotion regulation, stress management, and conflict resolution. These skills are essential for fostering academic engagement and personal development among students. The curriculum also highlights the significance of emotional wellness for educators, as it is linked to improved teacher well-being and reduced burnout. RethinkFirst's research underscores the impact of effective wellness strategies on both student outcomes and teacher satisfaction, thereby contributing to a healthier learning environment.